Sebo Do Formiga is a collective store located in Piracicaba, Brazil. This store sells thousands of collections of books, vinyl, cassettes, CDs, DVDs, and other old school merchandise that pop in its time, including toys, board games, and consoles.
The owner has a strong personal philosophy on ‘Formiga’ - in the Portuguese language means ‘Ant’. This brand identity starts from the logo which is one of my daily challenge, which developed into identity deign by adding the nuance of the 70's graphic style. In 2019, Sebo Do Formiga approach me to develop their new website. Besides that, they came up with an idea to develop their logo into a mascot. In the process, I tried to make a vintage impression by applying the comic approach as a visual style for the mascot and its website.
